Event Triggers
Strengthen customer engagement and purchase intent with a uniquely engaging customer experience
Use a wide variety of compatible sensors to enable customers to trigger tailored marketing content.
Spot Solution enables advanced content triggers based on customer hand or body movements.
Capture event trigger data and combine with other analysis such as sales data to build a deep rounded view of customer behaviour.
Tailored Content Delivery
MagicINFO Networks custom and advanced middleware Event Trigger solutions elevate targeted audience interaction through specialized recognition sensors that trigger the deployment of product- or customer-centric content based on specific behaviors. The MagicINFO solution’s compatibility with IR, NFC, Barcode and RFID indicators allows you to program content that automatically appears following a customer action, ranging from a personalized welcome message to sales or promotional content connected to a certain product or service. Users also can program certain areas of their screen to adjust with specific customer responses, rather than simply replacing the entire screen.
Register data from events to record what products or marketing material produced the most interest from customers and combine this to PoS data to inform your marketing and product strategies.
Spot Solution
Beyond reactive targeted content delivery, the Spot Solution features state-of-the-art detection technologies to better offer real-time messaging that suits customer needs. A connected 3D camera captures and studies customers’ motions and activities to place relevant content in the areas of greatest visibility. This Spot Solution intelligence enables businesses to better craft and deploy messages that will resonate and inspire customer activity.
Sensor compatibility
IR distance, proximity recognition, NFC, Barcode, RFID tag readers and other types of sensors can be used to create an engaging interactive customer experience.
MagicINFO
Event Trigger solutions are controlled using MagicINFO, giving you all the benefits of a leading signage management system.
Capture results
See what products or marketing content gained the most interest by monitoring what sensors are interacted with when. Combine with PoS and other data to build a complete picture of customer behaviour.
Spot solution
Uses a 3D camera to monitor customer movements and trigger tailored marketing content, without the user even needing to physically touch a product.
